Orange 2026 Festival Tour
As part of its 2026 festival tour, Orange wanted to connect with a young, tech-savvy audience eager for new experiences. To support this campaign, Bernard Forever designed a sheet of temporary tattoos that will be distributed on five dates during the tour.
Background
For its tour , Orange has created “Chic & (Re)Connect, ” an immersive space inspired by the beach, designed as a relaxing retreat in the midst of the events.
The booth featured several activities: charging stations, technology demonstrations, beauty samples, a photo booth, exclusive offers… and a temporary tattoo bar.
Bernard Forever designed all of the tattoos distributed at the five festivals on the tour: Papillons de Nuit, Garorock, Les Eurockéennes, Musilac, and Rock en Seine.
The Challenge
Orange was looking for an activity that would blend naturally into the festival atmosphere while reinforcing its brand image, without giving the impression that it was handing out promotional items.
Custom temporary tattoos for brands are the perfect way to achieve this goal: they draw visitors to the booth, create an experience, and keep the brand alive long after the event is over.
The challenge was to create a sheet of temporary tattoos that people would want to wear not only during the festival, but also after the event. The visuals had to be trendy enough to appeal to a young audience, while staying true toOrange’s visual identity.
The Creation
We have developed a series of tattoos inspired byOrange’s graphic style,while incorporating the visual elements typical of festivals: summery illustrations, graphic designs, and bright colors.
Each design has been created so that it can be worn on its own or paired with others, allowing everyone to create their own selection.
This approach is fully in line with our experience with temporary tattoos for festivals, where each design is created to be worn with pleasure.
Constraints
This project was carried out on a particularly tight schedule: all designs had to be created, approved, and ready for production in less than a month.
The tattoos also had to meet several requirements:
- • remain consistent with the “Chic & (Re)Connect” concept;
- • be easily legibleonce applied to the skin;
- • appeal to a very broad audience and a variety of festivalgoers.
Beyond graphic design, this type of project requires meticulous organization to meet the event’s schedule. That is precisely what makes our custom temporary tattoos for events so unique.
a few images
Check out the video of the “Chic & (Re)Connect” booth on the @orange_france Instagram account by clicking here.
The result
Fast, fun, and accessible, it allows visitors to leave with a souvenir they can wear for several days. Unlike a typical giveaway, it stays with festivalgoers throughout the event and remains visible long after they’ve left.
Photographed, shared on social media, and visible everywhere—on arms, shoulders, or hands—tattoos naturally extend the brand’s presence and help bring the Orange experience to life beyond the booth.
For Orange, temporary tattoos have become much more than just a promotional activity: they’re a genuine branding tool, happily worn by festivalgoers.
If you’d like to create temporary tattoos for your brand, festival, or event, check out our custom temporary tattoo service, and let’s work together to design something people will want to wear.
